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Bernat

Project Type

Photography

Date

January 2025


The first photo is an ad for the Bernat yarn brand that I created as a test (this is not an official ad). I took the photos myself and did all the editing and design work.
The second photo is the original, unedited version of my ad. I sent this unedited photo to ChatGPT, described the ad I had created, and asked it to generate an Al version-without having access to my final edited ad, only the original bear photo.
ChatGPT generated the third image entirely with Al. Can you spot the difference?
At first glance, it looks perfect, but if you pay attention to the details, you'll notice the flaws and the lack of realism in the product. For a brand, it's extremely important that the product
representation is accurate, as they need to sell the actual product. Plus, ChatGPT got the image specs wrong, making it unsuitable for posting.
Do you think Al can replace our jobs?

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